Table of Contents

6-Pager Strategic Document Guide

The Product Strategy mission helps you create Amazon-style 6-Pager strategic documents with AI assistance, including automatic web research and source citation.

What is a 6-Pager?

A 6-Pager is a structured strategic document format popularized by Amazon. It forces clear thinking by requiring comprehensive analysis in a concise format. Our implementation includes 14 sections covering all aspects of product strategy.

Quick Start

# Initialize project with product-strategy mission
spec-mix init my-product --mission product-strategy --ai claude

cd my-product

# Create 6-Pager document
/spec-mix.specify AI-powered budgeting app for millennials

Document Structure

The 6-Pager template includes 14 sections:

# Section Purpose
1 One-Line Summary Elevator pitch in one sentence
2 Background & Purpose Why now? What problem?
3 Goals & KPIs Vision and measurable targets
4 Market Size TAM/SAM/SOM analysis
5 Customer Understanding Personas and JTBD
6 Competitive Analysis Competitor matrix and positioning
7 Solution & USP Core features and differentiation
8 User Stories Epics and user stories
9 Business Model Revenue model and unit economics
10 GTM Strategy Launch and marketing plan
11 Product Principles Decision-making guidelines
12 Milestones Roadmap and key deliverables
13 Risks Risk matrix and mitigation
14 Open Issues Decisions needed

Available Commands

/spec-mix.specify

Creates the 6-Pager document through guided conversation with automatic web research.

Usage:

# Basic usage
/spec-mix.specify

# With product description
/spec-mix.specify B2B SaaS for project management targeting remote teams

Workflow:

  1. Gather Information - AI asks questions about your product
  2. Web Research - Automatic search for market data, competitors, trends
  3. Generate Document - Creates 6-Pager with cited sources
  4. Identify Gaps - Lists items needing validation

/spec-mix.analyze

Deep dive analysis for specific areas.

Usage:

# Full analysis
/spec-mix.analyze

# Market analysis only
/spec-mix.analyze market

# Competitor analysis only
/spec-mix.analyze competitor

# Customer analysis only
/spec-mix.analyze customer

Output:

  • specs/strategy/market-research.md
  • specs/strategy/competitor-analysis.md
  • specs/strategy/customer-analysis.md

/spec-mix.refine

Improve document based on feedback.

Usage:

# General improvement
/spec-mix.refine

# Specific update
/spec-mix.refine Update TAM to $75B based on Gartner 2024 report

# Incorporate feedback
/spec-mix.refine CFO requested more detailed CAC breakdown

/spec-mix.review

Prepare for stakeholder review.

Usage:

# Self quality review
/spec-mix.review self

# Peer review preparation
/spec-mix.review peer

# Stakeholder review preparation
/spec-mix.review stakeholder

Web Research Feature

The AI automatically searches the web to gather data for your 6-Pager.

What Gets Searched

Category Search Examples
Market Data "[industry] market size 2024", "TAM SAM SOM"
Competitors "[company] funding", "pricing plans", "G2 reviews"
Trends "[industry] trends 2024", "customer behavior"

Priority Sources

Market Data:

  • Statista, Gartner, IDC
  • Grand View Research, MarketsandMarkets
  • Government statistics

Competitor Info:

  • Crunchbase (funding, company info)
  • G2, Capterra (reviews, ratings)
  • Official websites (pricing, features)
  • LinkedIn (company size, growth)

Source Reliability

All data is tagged with reliability indicators:

Indicator Meaning Examples
🟢 Verified Official, authoritative Government stats, IR materials, academic papers
🟡 Reference Credible but unofficial News articles, industry blogs, analyst opinions
🔴 Estimated Calculated or assumed Self-calculations, extrapolations

Source Citation Format

| Data | Value | Source | Reliability | Access Date |
|------|-------|--------|-------------|-------------|
| Global SaaS Market | $197B | [Statista](https://...) | 🟢 Verified | 2024-01-15 |
| Competitor A ARR | $10M | [Crunchbase](https://...) | 🟡 Reference | 2024-01-15 |

Workflow Examples

Example 1: New Product Launch

# Initialize
spec-mix init fintech-app --mission product-strategy

# Create 6-Pager
/spec-mix.specify Personal finance app for Gen Z with AI-powered savings recommendations

# Deep analysis
/spec-mix.analyze market
/spec-mix.analyze competitor

# Incorporate findings
/spec-mix.refine

# Prepare for board presentation
/spec-mix.review stakeholder

Example 2: Feature Expansion

# Create strategy for new feature
/spec-mix.specify Add cryptocurrency portfolio tracking to existing investment app

# Focus on competitive landscape
/spec-mix.analyze competitor

# Update based on team feedback
/spec-mix.refine Engineering says crypto APIs have 500ms latency - add to risks

Example 3: Market Entry

# Analyze new market opportunity
/spec-mix.specify Expand project management SaaS to Japanese market

# Deep market analysis
/spec-mix.analyze market
/spec-mix.analyze customer

# Review readiness
/spec-mix.review self

Best Practices

Writing Good 6-Pagers

Do:

  • Be specific with numbers and examples
  • Cite sources for all data
  • Focus on customer value, not technology
  • Identify and address risks honestly
  • Keep it concise but complete

Don't:

  • Make unfounded optimistic projections
  • Present assumptions as facts
  • Underestimate competitors
  • Ignore or hide risks
  • Write technology-centric descriptions

Handling Missing Information

When data is unavailable:

  1. Mark as [TBD] or [To be validated]
  2. Add to Open Issues section
  3. Specify validation method
  4. Assign owner and deadline
### Open Issues

| ID | Issue | Validation Method | Owner | Deadline |
|----|-------|-------------------|-------|----------|
| OI-001 | Exact TAM for APAC region | Commission market research | PM | Q1 2024 |

Review Process

  1. Self Review - Check completeness and consistency
  2. Peer Review - Get feedback from colleagues
  3. Stakeholder Review - Present to decision makers
  4. Iterate - Refine based on feedback

Output Files

After running commands, you'll find:

specs/
└── strategy/
    ├── 6pager.md              # Main strategic document
    ├── market-research.md     # Detailed market analysis
    ├── competitor-analysis.md # Competitor deep dive
    └── customer-analysis.md   # Persona and JTBD analysis

Tips for Effective Use

1. Prepare Context

Before starting, gather:

  • Product vision and goals
  • Known competitors
  • Target customer description
  • Any existing research

2. Be Specific in Prompts

# ❌ Too vague
/spec-mix.specify mobile app

# ✅ Specific
/spec-mix.specify Mobile app for freelance designers to manage client projects, invoices, and contracts. Target: US-based freelancers earning $50K-150K annually.

3. Iterate Frequently

Don't try to perfect everything in one pass:

  1. Create initial draft
  2. Run analysis
  3. Refine based on findings
  4. Review and iterate

4. Validate Key Assumptions

After AI generates the document:

  • Verify market size numbers
  • Cross-check competitor information
  • Validate pricing assumptions
  • Test customer personas

Troubleshooting

Web Search Not Working

  • Check internet connectivity
  • Try more specific search terms
  • Use /spec-mix.analyze for focused research

Sources Not Found

  • Industry may be too niche
  • Try broader search terms
  • Mark as [TBD] and note manual research needed

Document Too Long

  • Focus on key sections first
  • Use /spec-mix.refine to trim
  • Move details to appendix

Next Steps

After completing your 6-Pager:

  1. Share for Review - Get stakeholder feedback

  2. Create Action Plan - Break down into tasks

  3. Switch to Software-Dev - If building software, switch mission:

    spec-mix mission switch software-dev
/spec-mix.specify [based on 6-pager user stories]
Edit this page